Regarding working with IDS, Sarah says "I was honoured to be asked to join IDS as a Specialist. I love getting to know the people behind the brands, and it is wonderful to be able to offer them more than just my personal opinion and guidance. With IDS, they receive truly independent sensory and technical feedback from leading drinks industry professionals. It has been particularly rewarding to see not only how much brands have appreciated my introductions, but also that the feedback we have provided has been mirrored by competition results."