This spirits sommelier and business graduate has been dealing with fine spirits and rare wines for more than 15 years. At his company, Idea Distillers, this experienced management consultant is an expert in spirits marketing and sales. From the great art of brand building for large companies to advising on the right marketing mix for small distilleries he ensures that premium spirits find their customers. He passes on his knowledge of spirits – deepened by WSET Level 3 in Spirits – in the training of new sommeliers. He regularly demonstrates his sensory expertise as a spirits judge at international competitions: the Spirits Selection by Concours Mondial and Meininger’s International Spirits Award (ISW) and the Craft Spirits Awards are just a few of the many to mention.