IDS came highly recommended to us by a friend of the brand. We had been deliberating about our awards strategy and unsure about where to enter a new product. IDS provided us with a clear, honest perspective on the awards landscape, saving us a great deal of time and money in the process. They also came to us with an invaluable, robust point of view on our product range, and insightful recommendations for product development and positioning in the market. We were so impressed with the quality and speed of their feedback that we decided to work more closely with them to help finalise the product for launch. Once again, the recommendations provided were incredibly useful and led to our new vodka securing a Gold award prior to launch. Finally, but certainly not least, it is an utter pleasure working with Tobias. Aside from his clear wealth of knowledge, he bends over backwards to help. Hugely impressed.